Wednesday 2 November 2011

Redundancy and Entropy

Redundancy is a predictable and stereotypical view expressed in a message or an image. The redundant element could be an example of residual ideology connoting a predictable element about the context.



Entropy is an unpredictable and different message or image which makes it stand out from the crowd, it could be an element of emergent ideology resulting in a different view and reaction to residual ideology.

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