The visuals respond to the music in a disjunctive way, the  band dance and alter their body shape so that its in time with the beat. The video has been shot mostly in stop motion to give it a really jerky, fidgety motion, yet it fits with the unsteady timing and strange instruments the band uses.

The video doesn't follow a particular narrative or a story, instead its choreographed and acted out as a sort of stop motion dance. However, there is an essence of time in the video, as we see the sun go down, the night, then morning again in the video. It follows more of a dance narrative than a story narrative, however its just as visually entertaining as a story would be.

The stars are not representing an image, however from the video they have gained a strong reputation in the music video world for being very visually entertaining as they are always trying to do things that have never been done before. However in this video I think they are representing a subliminal creative image

The whole video appears to be shot in one take, however the video has been edited together using stop motion, there are about 25 photos a second to give the animation a smooth, yet jerky look. The mise en scene of the video is interesting, the stars are dressed in full colour to make them stand out from a distance from when the cameras zoomed out, it adds to the overall creative image of the video.

I think that the video is disjunctive, as the visuals respond to the music in an imaginative, choreographed way, instead of following a narrative imposed by the lyrics. However, the visuals respond to the musics sound and rhythm, with lip syncing and actions, giving the video an amplifying feel to it. 

The visuals respond to the music in a very different way to that the lyrics might suggest. The visuals, like the Florence and the machine video, have nothing to do with the song what so ever. In this case, a mob of gangsters go to battle with a group of clowns. The idea is random, wacky, and makes the video fun to watch and receives a wide variety of emotions and feedback. Personally, I think the video is genius, how they can come up with such a random idea and create it into a fitting music video from the song is very clever.

The video follows the narrative of a mob of clowns attacking a gang of criminals in an abandoned warehouse. The visuals suggest that the clowns grew up with the gangsters, but as they grew up they grew apart and became enemies. The narrative is completely disjunctive to the story the lyrics might suggest, but instead they make up their own story to compliment the style of the music and the beat of the song.

The Arctic Monkeys don't appear in the video, however they wrote it and directed it. They have made their video very violent and angry to capture the attention of a very large male audience. Also, this video is different to all their other videos, so they could of given it a violent image to step away from the crowd and do something creative and different.

The video uses very quick editing to time it with the beat of the music, also I have noticed that the camera is hand held so its shaky and connotes the fear of the visuals. The director has also used a lot of close ups of the action, using a lot of continuity editing and match on action to emphasise the power of the punches and anger. The mise en scene is very different as the costumes for the clowns have been very delicately designed as well as the make up, to make them look angry, instead of happy. there have also been a lot of reactions shots used to connote the emotion caused by the violence, for example, when the clown sets the car on fire at the end, we then get a reaction show of him looking in despair as the car is alight with his old childhood friend (turned enemy) burns to death.

I think that the video is disjunctive, as the visuals don't correspond to the music and lyrics. The idea of the clowns attacking the gangsters was a very individual and creative idea, edited in a way to connote the violence, and to tell a story of childhood friend growing up to hate each other, instead of the meaning the lyrics connote. However I also think the video is amplifying as the editing is in time to the beat of the music, also, the music is very energetic and almost connotes a meaning of violence and anger in the tone and style of the music.

Music Video Analysis 1 - Florence and the Machine, Dog Days

Florence and the machine have decided to go for a completely disjunctional, crazy and positively mad idea for their video,the visuals have nothing to do with the music and the lyrics, florence and the machine have created an interesting video that connotes the indie theme of the music, going for a dreamy, confused character waking up in a sort of wonderland. However, to keep the visuals related to the video the pace of editing is matched to the beat of the music, and also the characters movements and instruments provide us with a visual interpretation of the beat and of the instruments. There is also minimal lip syncing towards the end, which connect the visuals and the audio, as well as her running away, when the song is talking about running, its loosely linked.

The Visuals of the video follow their own narrative, one which is completely different to the ones the lyrics may suggest. The visuals are dreamy, concussed and very minimal, something you would not of guessed when you listened to the song first. It seems to tell the short story of the lead singer, who wakes up dazed and confused, blind folded, and led to a strange camp run by mad clowns and characters. This is portrayed in this way using different camera angles and editing speeds to give you a minimal idea of what is going on.

The star in the video, the lead singer of florence and the machine, is portraying a victimised character, hunted down and chased by clowns. This can be a very scary idea, but presented in a very innocent and curious way due to the use of costumes and the settings in a light wooded area in the daytime.

The cinematography and editing of the video has been times specifically to be in perfect synchronisation with the video itself, connoting a link between the disjunctional visuals and the music. The mise on scene of the video is strange, yet interesting to watch and to view, the costumes are very carefully designed to have a scruffy, worn out look to make them look as if the clowns have been there for a while, parading round in their costumes and make up. The make up is smudged to give the faces a grotty, dirty look, yet still fit the indie genre of the music and the setting the video is filmed in.

I think the music video is disjunctive because the visuals have nothing in common with the sound and the visuals the lyrics may suggest. However i think this video is literal as swell, because the beat is in time with the pace of editing, and in some aspects the actions in the videos follow the lyrics, for example, as she says run, her character in the video starts running. I also think the video has some aspects of a literal video as towards the end there is some lip syncing, not much, but enough to keep us guessing about the genre of the video.

Busted Lip Sync Task

As our preliminary task, we were split into groups to re-create the Busted video 'Thats what I go to school for.'
Here is the finished version.




We have been making these lip syncing videos to introduce us to our main coursework profile, where we will create a whole music video from scratch. This has taught us the introductory skills of creating and editing the video and given us a clear idea of what we will have to do for our main task. Our group has learned that to work efficiently and to a deadline we will have to work in a faster more organised way to get everything finished to meet the deadline.

To research and plan our task, we signed each member of the group to a different job. For example, we had some making a shot by shot story board of the original video, someone writing down costumes and props, others signing people to a roll and directing their actions. However when we came to edit our video we noticed that the timing was out and that the shots didn't match up exactly to the story board. This has taught us that we will require stricter instructions for our next filming task.

To film this task we used HD cameras, this was new to me as I had never used a HD camera to film at all, it was a whole new experience. We had to change the settings in adobe premier in order to edit our film properly. This allowed us to edit our footage at 1080i to give our video a more professionally filmed look.

Bonnie Tyler Lip Sync

As a quick task to introduce us to the new unit, me and Laura filmed ourselves lip syncing to 'total eclipse of the heart' by Bonnie Tyler, and edited the MP3 into our video.

Final Piece

Planning

This is a quick mind map we created to show all our ideas

This is a draft we came up with to what we will make for our final piece