Florence and the machine have decided to go for a completely disjunctional, crazy and positively mad idea for their video,the visuals have nothing to do with the music and the lyrics, florence and the machine have created an interesting video that connotes the indie theme of the music, going for a dreamy, confused character waking up in a sort of wonderland. However, to keep the visuals related to the video the pace of editing is matched to the beat of the music, and also the characters movements and instruments provide us with a visual interpretation of the beat and of the instruments. There is also minimal lip syncing towards the end, which connect the visuals and the audio, as well as her running away, when the song is talking about running, its loosely linked.
The Visuals of the video follow their own narrative, one which is completely different to the ones the lyrics may suggest. The visuals are dreamy, concussed and very minimal, something you would not of guessed when you listened to the song first. It seems to tell the short story of the lead singer, who wakes up dazed and confused, blind folded, and led to a strange camp run by mad clowns and characters. This is portrayed in this way using different camera angles and editing speeds to give you a minimal idea of what is going on.
The star in the video, the lead singer of florence and the machine, is portraying a victimised character, hunted down and chased by clowns. This can be a very scary idea, but presented in a very innocent and curious way due to the use of costumes and the settings in a light wooded area in the daytime.
The cinematography and editing of the video has been times specifically to be in perfect synchronisation with the video itself, connoting a link between the disjunctional visuals and the music. The mise on scene of the video is strange, yet interesting to watch and to view, the costumes are very carefully designed to have a scruffy, worn out look to make them look as if the clowns have been there for a while, parading round in their costumes and make up. The make up is smudged to give the faces a grotty, dirty look, yet still fit the indie genre of the music and the setting the video is filmed in.
I think the music video is disjunctive because the visuals have nothing in common with the sound and the visuals the lyrics may suggest. However i think this video is literal as swell, because the beat is in time with the pace of editing, and in some aspects the actions in the videos follow the lyrics, for example, as she says run, her character in the video starts running. I also think the video has some aspects of a literal video as towards the end there is some lip syncing, not much, but enough to keep us guessing about the genre of the video.
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